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_Learn about the Good Idea science_

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Good Idea Biology 101

It's a Good Idea to get with the 21st century biology curriculum

What to Know
About Blood Sugar Spikes

A complete guide to all things blood sugar related, with FAQs.

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Read up on Good Idea's own science

Why there are amino acids and Chromium in a sparkling water.

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Blood Sugar Optimization Guide

The most important factors to consider in blood sugar optimization

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Enhance Your Health with the Latest in Good Idea Science

As we continuously learn more about blood sugar, blood sugar products and new methods of improving blood sugar in general, we want to make sure you have access too!

Science and Benefits of Good Idea

Check out the research for Good Idea’s big health benefits

REDUCE FOOD COMA

Check out how Good Idea can leverage you natural energy

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STAY ENERGIZED W/O EXTRA CALORIES

Learn why Good Idea can keep you sharp even when meals get in the way.

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FIGHT THOSE CRAVINGS

Read about the science of chromium's effect on the metabolism and sugar cravings.

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BALANCE BLOOD SUGAR

See why Good Idea is a good idea when introduced into your dietary routine

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SUPPORT YOUR FUTURE HEALTH

See how you can transform your health for the rest of your life.

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STICK TO A HEALTHY WEIGHT

Check out how Good Idea might help you lose the weight you want and keep the good stuff.

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The Newest Science

Good Idea is constantly working and researching its way to new understandings in how blood sugar is a holistic component of overall human health. Stay up to date on the new science and read our science and other articles and publishing that we find interesting.

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Good Idea's Team

Good Idea's team has a long standing history in food science and the food business.

Björn Öste

CEO & Founder of Good Idea

Co-founder of Oatly bringing you Good Idea

Dr. Elin Östman, Phd

Chief Scientist & Co-inventor

Meet our chief scientist from Lund University

Aventure AB

The Creative Food Tech Lab

Inventors of Oatly & now Good Idea